“Mò Vi Mento – Lira di Achille” the power of comedy
Why another Italian comedy? The answer is simple. Funny movies, both comic ones and comedies, have always played a key role in Italian movie industry, most of all in our hardest moments, and they have also severely portrayed the changes of the country (as Fellini said: “You will learn more about Italy through comic movies than through mine”). Through the comedy, the territory is always valued: from the Naples of Totò to the Rome of Sordi, up to the recent multiregional comedies, the so-called “cinepanettoni”, the laugh, stinging or carefree, has done more than politics to unite Italy. Our goal is not to send a message (quoting another great director, Truffaut: “If you want to send a message write a telegram, do not make a movie”). A message may seem to be pedantic, but we cannot deny that the comedy always sends a message while portraying his country, and this message is immediate, penetrating and able to strike at the heart of the audience.
THE THEMES OF COMEDY “Mò Vi Mento – Lira di Achille” is the story of a continuously postponed wedding, a new political movement and a group of characters that will create a series of misunderstandings culminating in a sparkling end. The movie deals with the issues that influence all of us: love, money and politics; storylines centred on lies and thruth, as pretty no one is what he/she seems or would like to appear.
THE POWER OF COMEDY The added value of “Mò Vi Mento – Lira di Achille” is the laugh that arises from the deepest human and social substratum and overwhelms the audience. Over the top characters and funny gags are the result of the technical and artistic contributions of Francesco Scotto, Lorenzo De Luca, Francesco Gagliardi and Stefania Capobianco. As the comedy is the only genre still able to produce record results at the box office – think about the comic movies written by Lorenzo De Luca, screenwriter of some of De Laurentiis’s successful feature films, such as “Merry Christmas“, “Natale sul Nilo” and “Natale in India“, which, in three years, have made an overall result of 150 millions of euro or about “Benvenuti al Sud”, with its 33 millions of euro, or about the amazing case of Checco Zalone’s “Sole a catinelle“, with its theatrical result of 54 millions of euro and his next “Quo vado”, which has made more than 60 millions of euro – FG Pictures bets on the cheerfulness of a valid project that could be a new successful Italian comedy.
FILM TOURISM FG Pictures really cares about promoting Campania, which is very dear to the director Francesco Gagliardi, who won an award in Campania in 2009 during the 63rd edition of the Festival Internazionale del Cinema di Salerno, as he had dealt with issues of strong social relevance. Campania, already location of the documentary “Mediterranean diet example to the world”, produced by FG Pictures and directed by Francesco Gagliardi, has been the set of “Mò Vi Mento – Lira di Achille” as well. The directors Capobianco and Gagliardi really cared about this location and the production company has chosen it also in order to produce the effects connected to Film Tourism formula. Film Tourism is a new way to promote the territory through cinema, emphasising and advertising local businesses, which, in these way have more chances. Aware of the success enjoyed by “Basilicata coast to coast”, movie that highlighted the territory of Basilicata, and by “Benvenuti al Sud”, that showed the famous square of Castellabate to the world, the aim of FG Pictures has been the one of using Film Tourism formula to let Campania enjoy the same results.
ARMANDO CURCIO EDITORE After having read the script of “Mò Vi Mento – Lira di Achille”, Armando Curcio Editore, historic publisher founded in 1927, has selected it to publish a novel that will tell the same story of the movie and that will have the title “Mò Vi Mento – Lira di Achille” as well. This novel is currently being drafted by Francesco Gagliardi, already author of the 80% of the movie script. The strategy of Armando Curcio Editore lies in “using” the name of Francesco Gagliardi, co-director of the comedy, to make the link between book and film even stronger, releasing the novel in conjunction with the theatrical release of the movie and arranging meetings with actors and directors at Feltrinelli and Mondadori bookstores, here in Italy.